Brand voice, messaging & content writing for website and beyond
Your competitors sound like they’ve got it all figured out… So why do you feel like you’re blending in?
You’ve been building your brand backwards, my friend.
You've built something successful, but your brand isn't keeping up. Every time someone lands on your website or reads your captions, there's a gap between what you offer and how you express yourself
You're patching it. A caption here, a homepage rewrite there. The budget looks fine until you add it all up and realise you've spent more on short-term fixes than foundational work would have cost in the first place.
You’ve outgrown your brand, you may have stopped recognising yourself in it. The words that once felt natural now feels performed. You're writing for the algorithm rather than the people who'd buy from you, leaving you feeling stuck in the mud.
You're posting. You're present. But something’s not quite right. Inquiries are sporadic, reliant on referrals, and you've started to wonder if content is actually worth writing? (Trust me, it is. I have a client with a 70% conversion rate)
Keep on reading if any of these sound like you
Brand voice is essentially the words you use to express yourself.
All the personality quirks that make you memorable, recognisable, and encouraging trust in such a sceptical world.
Helping you stand out even if your industry is saturated af. If you want to build a business that supports you rather than burns you, we’ve got to get to grips with your verbal identity.
And that starts with a Perfectly Brewed™ Brand Voice.
This is your cuppa tea if you…
→ Have bursts of consistent posting, but then lose momentum and ghost your followers for a couple of weeks
→ Have an offer that works, but the inquiries aren’t coming. Lacking clarity in your content.
→ Rely on referrals, it’s just not sustainable
→ Want to see a difference in 6 months instead of saying “I wish I’d have done this sooner” again…
→ Wince when someone asks you to send them a link to your website
→ Feel ready to hand over your content, but you’re worried a lifestyle copywriter won’t ‘get it.’
→ Are scaling and need a reliable content system, not just ‘pretty words.’
This might not be for you if you’re looking for a quick turnaround and not ready to invest in your foundations. If you’re looking to hand over your content writing to do list, explore The Content Cupboard.
Imagine saying*…
“Remember how much I hated content writing? Now I actually enjoy it!”
Tara
*actual words and results from my clients
“I’ve doubled my pre-order sales!”
Sarah
“You figured out how my business should show up in the world in like an hour!”
Eva
*like for real, aren’t they the sweetest?
“Even I want to buy from me!"
Bryony
*just out there, being unstoppable. Love. J’adore. Obsessed.
“I’ve had 22 website inquiries since launching the new website content, and 16 of them have become customers!”
Charlie
Booking for July 2026
✳︎
Booking for July 2026 ✳︎
What’s included in the Brand Voice Blends?
I’ve created an infusion of different blends. English Brekkie ☕ , Lady Jane 🍋, and The Signature Blend 💚.
Each blend includes all the features of the previous blend.
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English Brekkie + Lady Jane + The Signature Blend
This isn’t just a list of adjectives. Oh, no, no, no. These are the foundations that will make content writing so much clearer and magnetise your dream client. Because everything in here is unmistakably you.
In beautifully Just Custard Copy designed guide, you’ll get…
Brand statement
Taglines
Mission statement
Client goals
Your goals
Messaging
Service + Product + Method Naming
Signature theme + Motifs
Sentence starters
CTAs
Greetings, Sign-offs, & Terms of Endearment
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English Brekkie + Lady Jane + The Signature Blend
This is more than when to post on Instagram (because that isn’t a strategy). I’ll show you how to take the work that we’ve done within your Brand Voice Guide and blend all that psychology meets personality gems to create never-ending content ideas. Regardless of the latest trends.
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English Brekkie + Lady Jane + The Signature Blend
Every call is recorded and you’ll also have access to my scribbles so it you need a refresher a few months down the line, you’ve got them to hand.
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English Brekkie + Lady Jane + The Signature Blend
AKA a private Google Drive with all your bits and bobs in, easily labelled and shareable.
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English Brekkie + Lady Jane + The Signature Blend
I want you to be covered way beyond working with me. So I’ve taken my years of experience to create a repurposing guide you can use to create unlimited content and in your lovely brand voice no less.
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Lady Jane + The Signature Blend
We’ll transform all of the foundational work in Brand Voice Guide into copy that’ll turn your browsers into buyers. all of the copy for your website, including meta descriptions and alt tags (if images are provided).
Homepage
About
Services/Sales
Contact
Mini pages: 404, blogs, portfolio
Title tags and meta descriptions
Alt tags (if images provided)
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I’ll create a keyword strategy and habits that you can blend into your brand voice and content strategy.
I’ll also show you how to get yourself set up on Ubersuggest and what to look out for to keep your SEO spick and span.
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I’ll hand over all your copy presented in a beautiful Figma layout so you can visualise your words. I’ll also provide a Google Doc for super-easy copy-and-pasting.
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Want to hand over the reins on your first set of content? I’ve got you. I’ve created pick-and-mix content sets so you can tailor the package to what you need while covering each area of your buyer stage.
Evergreen Content (pick 1)3 Product Descriptions (includes 3 versions of each, short, medium, and long)
2 Blog Posts
Nurture Content (pick 1)
3-part Newsletter Welcome Sequence
3 Monthly Newsletters
Sales/Launch Content (pick 1)
Launch Sequence (email + sales page)
Product Launch Blog + 2 Supporting Emails
Pick your Brand Voice Blend
The English Brekkie
Brand Voice + Content Strategy
For the founder whose business has outgrown her brand. Foundations, voice, strategy. The blend that roots everything.
Timeline: 2 weeks
From £1,739
The Lady Jane
English Brekkie + Custom Website
A voice and website you’re proud to share. The verbal identity and words that turn browsers into buyers (receipts above)
Timeline: 4 weeks
From £3,594
The Signature Blend
The Lady Jane + Content Package
For the founder, ready to hand it all over. Brand, website, content. We’ll build it together from the ground up.
Timeline: 5 weeks
From £5,349
My lovely brand voice brewers
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Rebecca | The Peak Edit
BRAND VOICE + WEBSITE CONTENT + CONTENT STRATEGY
“You’ve managed to pull out some absolute gems from my ramblings!”
Before we saw months of overwhelm, loads of content that never left her Google Drive. She had built something real but couldn't articulate it. The AI prompts weren't helping.
We worked together and brewed a brand voice she recognised as her own, and the confidence to use it. Now she’s fully booked and thriving.“I feel clear on my brand’s direction now, and I know that no one else in my industry has the same theme.”
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Eva | Anders Design Studio
BRAND VOICE + WEBSITE CONTENT
“In just an hour, you figured out who I am, what my business is like, and how I should show up in the world.”
Eva came not quite knowing what she needed and left with a voice, a direction, and a website copy that matched her personality and premium portfolio. She’s recently been hired by Google to design packaging for Gemini. Eek! What a brief.
“I'm slightly panicking on how I'm going to support this amazing copy with visuals.”
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Charlie | Hunt Carpentry & Joinery
BRAND VOICE + WEBSITE CONTENT
“Compared to my Check-a-Trade account, my website has a much higher success rate of people getting in touch and becoming paying customers.”
Word of mouth is powerful, but Charlie needed somewhere to send potential clients where they could flick through his work to see if he was the carpenter they needed. His trade accounts were a little lacklustre and didn’t demonstrate his creativity or personality. So, we fixed that…
“So far I’ve had 22 inquiries and 16 of them have become clients!”
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Bryony | Clay & Burn
BRAND VOICE + WEBSITE CONTENT + PRODUCT DESCRIPTIONS
“Really understood my brand and vibe. My website feels so much more me.”
Bryony’s candles and home fragrances are made for a moment of luxury, romancing the tiniest moments we get to ourselves. But she couldn’t get that across without sounding ‘cringe’ (her words lol), so we got in touch with our inner Jane Austen and proceeded to write with haste.
“I couldn’t wait to read it, so I had a sneak peek. You’ve made me want to buy it all.”
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Sarah | The Dog & The Ducks Designs
WEBSITE CONTENT
“Working with Hols is like having an incredibly knowledgeable friend, who supports you and knows just what you should do.”
Sarah launched with copy that matched her talent. The words did the work. The numbers followed. She also said she felt "relieved" she hadn't gone live with something mediocre, which tells you everything about what the right words are worth.
“In October, my website had over £1k of sales in one month. My pre-order sales were double the amount of last year!”
The Perfectly Brewed Method
What happens if I say ‘yes’?
Unearth your voice
1
Virtual Cuppa + Strategy Calls
Before we type a single word, we’ll have a quick 15-min virtual cuppa to make sure we’ve got the perfect package for you.
Once we’re good to go, I’ll set up our strategy calls where we’ll really get into the nitty-gritty of you and your business aka what makes you so gosh darn a-maz-ing.
Crafting the perfect blend
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Voice + Messaging work
You sit back and relax while I squirrel away to my writing nook. With all the notes from our unearthing sessions, I’ll craft brand voice guidelines and content strategy that act as your guide whenever you’re feeling uninspired.
The Word Larder will show you how to use your words to scratch that itch that’s been niggling your client, and how to implement cringe-free content. Nothing leaves the cottage until you’re 1000% happy with the content. We don’t settle for ‘that’ll do’ around here.
Time to get brewing
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Words in practice
No more guessing what to say. You get your brand guidelines and content depending on your package. This isn’t just a pretty PDF that you’ll never open again.
It’s your source of direction, what you reach for when you’re not sure how to fill in the blanks of a caption prompt, or how to test which messaging is resonating with your clients right now. I’ll be on hand if you have any questions. I’m won’t ghost you once the project is finito, that’s not my style.
I can’t wait to brew your brand voice together.
Let’s not waste another moment
Listen, you’ve tried the VA-turned copywriter, the AI prompt packs, the caption-by-caption templates. Each cheaper fix is costing you. Not just money, but trust, the dreamiest clients, and time you’ll struggle to get back.
Craft your verbal identity now to give future you the business she deserves.
I’m buzzing to help you write this next chapter of your business.
You’ve already achieved sooo much
Something on your mind?
If you can’t see the answer that has you in ponderment, drop me a message on Insta or fill in the form.
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Absolutely!
If you already have your brand voice and website content nailed, but you’re ready to hand over some content writing to-dos, head over to The Content Cupboard. Take what you need.
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Brand voice, tone of voice, verbal identity, writing principles (whatever you want to call it, hehe) is made up of your personality, values, messaging, and your way with words, what inspires you, how you connect with the people who want to spend their hard-earned cash with you. It’s how you stand out, the things that makes your different compared to others in your industry.
If AI content is giving you the ick or you’re looking to others for inspiration, it might be time to give YOUR brand voice a little TLC.
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It’s easy to think that AI has your back in this whacky world of ours. And having so much on our plate as a business owner, the temptation is real.
BUT…. content writing only works if you have something impactful to say, and if you’re using AI to take ownership of your thoughts, blending into the background is going to become a real possibility.
Content writing is so much more than mashing a caption together or popping a quick blog on your website. It’s the practice of connection. A demonstration of critical thinking. That YOU are an expert, a thought leader, and should be listened to.
So, you can use AI… if you want to blend in. -
No m’dear, the tea is on me. This is just a quick 15-minute chat where you can fire some questions at me, and we can see whether it’s brand voice, content writing, or your content strategy that’s giving you a wee headache.
If it’s none of the above, I have some lovely business owner contacts who might be able to help.
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I will never guarantee financial results, because there are so many variables. However… if your offering is strong and you’re consistent, results do happen.
Charlie had 22 inquiries for carpentry work after we revamped his website copy, and 16 of them became paying clients.
Sarah doubled her pre-order sales for her artwork since launching her website, where she could showcase her incredible artwork, and people could sign up for her newsletter for product updates.
Eva had a brief from Google and is now working on packaging for Gemini. -
You get three experts for the price of one.
Each of my packages blends together my brand voice experience, content writing secrets from working with some of the UK’s household names in home and fashion, and head of content strategies so we cover everything from SEO to nurture content to make your words work harder than the ice-cream van lovie on a scorcher of a summer’s day.