TONE OF VOICE & CONTENT WRITING SERVICES FOR PERSONAL BRANDS IN THE UK, US & EUROPE

I’d love to hear your voice

The Perfectly Brewed Blend™ infuses brand voice development, website copy, and content strategy for personal brands ready to sound like the business owners they’ve become without selling themselves short.

Caution: will cause happy tears.
Brew my brand voice 
Charlie

The best part is if I want to go away or I’m busy with client work, my website works with other content to find my next client.

Tara

Remember how much I hated it a few weeks ago? was literally the most stressful thing. Now I'm actually enjoying it!

Eva

Do your clients usually get this emotional when reading this?

YOU'RE THE BEST-KEPT SECRET IN YOUR INDUSTRY RIGHT NOW

Soo… How are you meant to stand out?

This question is craaazy to me, because there's so much about you that makes you properly unique.

So why does writing content for your business feel so difficult? Why do your website, your captions, and your newsletters sound like they were written by different people? And why does the brand in your head sound so much better than the one you’ve just written another ‘about me’ post?

Pull up a chair, let's get into what's really going on here...

Things my brand voice lovelies say to me, before it twigs that it’s their brand foundations that need reaquainting 

"I know what I want to say, but I can't seem to say it."
"I sound like everyone else in my industry."
"I'm overexplaining what I do on calls, then relying on referrals"
"Ugh, I hate writing content. I can't face it."
"I feel invisible, and the work I'm doing isn't going anywhere."
"I'll just use Claude or ChatGPT to do it instead" (proceeds to ghost followers for another 3 months)

Brand voice is the the hand that reaches out and says, ‘Hey, I get you’

All the personality quirks that make you memorable, recognisable, and encourage trust in such a sceptical world.

Helping you stand out even if your industry is saturated af. If you want to build a business that supports you rather than burns you, we’ve got to get to grips with your verbal identity.

Here’s what happens when you do just that, oh I love this part!

I'VE NEVER LIKED MATHS, BUT I ADORE THESE NUMBERS

“I’ll invest in my brand voice when I have more money…”

OK… have a nosey at results from business owners who have invested in their verbal identity and a custom personal brand website.

Now, tell me that investing in your verbal identity isn’t a strategy.

I’ll wait.

Conversion rate of enquiries to high-paying customers two weeks after updating website content.

73%

Increase in pre-order sales compared to the previous year with a one-page website.

200%

Passive sales, after sending a spontaneous but responsive email.

£1k+

...and if they've done it, so can you. Want to see how?

YOUR VERBAL IDENTY, YOUR SIGNATURE STRATEGY

The Perfectly Brewed Brand Voice Blend

What’s included?

Ten years of brand writing for the UK’s household names. Two years writing for small business owners. Infused into one signature service.

Buckle up, buttercup. It's a lot (in the best way).

Over six weeks, we'll build your personal brand identity with…

Perfectly Brewed Brand Voice Blend

Your brand voice guidelines

My Just Custard method that pinpoints your key messages, tone of voice, and testimonial trust magnets. This is what grounds you and makes content writing so much easier.

Worth £1,300

Content Strategy

Direction over distraction

We’ll pinpoint what you’re posting and why. Are you a thought leader? What is it you need to talk and across which of your platforms.

Worth £800

Personal Brand Website Copy

Connection into conversion

A five-page website that turns browsers into buyers. In a visual layout and Google Doc to hand over to your web designer or to make life easier if you DIY your site.

Worth £2,000

Content Repurposing Guide

Work smarter, not harder

Everything you need beyond us working together. Content ideas will never run dry. Make the most out of one piece of content. Rise every testimonial for all its worth.

Worth £350

SEO Keyword Strategy

Stand out without having to shout

I’ll create a keyword strategy and habits that you can blend into your brand voice and content strategy. I’ll also show you how to get yourself set up on Ubersuggest.

Worth £550

Unlimited Feedback

I’m happy, when you’re happy

Not a single word will leave The Custard Content Cottage until you are 1000% happy. So I offer unlimited feedback during the project timeline.

Priceless

…But that’s not all

We’ll have a 90-minute strategy call and questionnaire, plus your own Digital Content Cupboard (a private Google Drive to keep everything together)

You'll also receive a complimentary content package to launch with that reintroduces your brand

Content Package

Brewed in your brand voice

One blog, one case study, and four newsletters, which include where to link, CTAs, SEO structure, and visual advice.

Worth £1,300

‘Dayum, pour me a cup of that!’?

WHAT HAPPENS IF YOU SAY…

Unearth your voice

Week 1

You talk, I’ll type. All you have to do is ramble. Nothing has to be perfect; it’s like a little brand voice therapy session. Come as you are.

Stress-free Strategy

Week 1 - 2

I transform your lovely ramblings into strategy and brand voice guidelines you can reach for when inspiration goes for a wander. You’ll have a chance to review and tweak before I get writing.

Get writing

Week 3

You sit back & relax while I squirrel off to my writing nook and craft your brand voice and strategy into words that’ll turn browsers into buyers.

Revirew

Week 4

I’ll present your first draft of copy with accompanying videos. You’ll then have the opportunity to tweak and change anything.

Refine

Week 5

I’ll go through and make all of your amends. We’ll collaborate through comments so we can make sure you’re 1000% happy before sign-off.

Cosy copy delivery

Week 6

That’s it!* I’ll hand everything over with links and instructions, so you have EV-ERY-THANG you need.

*Well, not quite. Don't worry I won't abandon you!I’ll still be about for your month of support.

ARE BRAND VOICE GUIDELINES & A WEBSITE WRITER WHAT I NEED, RIGHT NOW?

This is for personal brand owners who…

→ Burst with consistent posting, but then lose momentum and ghost your followers for a couple of weeks

→ Have an offer that works, but the inquiries aren’t coming because you lack clarity in your content.

→ Rely on referrals… It’s just not sustainable

→ Want to see a difference in 6 months instead of saying “I wish I’d have done this sooner” again…

→ Wince when someone asks you to send them a link to your website

→ Feel ready to hand over your content, but you’re worried someone else won’t ‘get it’.

→ Are scaling and need a reliable content system, not just ‘pretty words.’

This is me!
Hols from Just Custard Copy sat at a desk in front of a window with a laptop and mug 
Where you’ll find me brewing your brand voice guidelines. Eek! I can’t wait.

Psst! Not quite your cup of tea?

I get it.

You might be working with a modest budget, or just starting out.

But you still want to do things properly from the get-go, build those solid brand foundations, and make content writing easier.

That’s a-ok. I’ve crafted The Word Larder™ just for you.

Craft my Word Larder

KIND WORDS FROM KIND BUSINESS OWNERS

I don’t expect you to just take my word for it…

“Since launching the content, I’ve had 22 inquiries from the website, and 16 of them have become paying customers.

The best part is, now I know if I want to go away or if I’m busy with client work, my website is working with my other content to find the next client.

Charlie | Hunt Carpentry  & Joinery

"She's excellent at absorbing a brief and running with the brand voice — so much so that it often becomes even stronger than the client's initial brand voice development."

Zoe | Zo Connected (fellow copywriter)

"Remember how much I hated content a few weeks ago? Was literally the most stressful thing. Now I'm actually enjoying it!! I've engaged with Hols twice in 4 months — I have a true extension of my business with her."

Tara | TYS Coaching

"You've managed to pull out some absolute gems from my ramblings. You delved so deeply into my business and somehow uncovered my dream client hidden in there! I didn't even know she existed - but now I can see her so clearly, I want to name her!"

Rebecca | The Peak Edit

MEET HOLS, THE BRAND VOICE GAL & PERSONAL BRAND WEBSITE WRITING PAL

Head of Content to head over heels for inspirational business owners

I’ve been the Copy & Features Editor for NEXT Home and an award-winning (but burnt-out) Head of Content, where I turned ‘that won’t work’ attitudes into a 213% uplift in revenue.

I've steeped a decade of brand copywriting experience into Just Custard Copy. I'm a copywriter in Leicestershire, working on personal brand strategy and personal brand identity for business owners across the UK, US and Europe.

I'm not just a content writer. I infuse the flavours of brand voice foundations and craft strategies that get business owners booked.

…And I have been known to make my clients cry with relief.

Tell me more 
I'd love nothing more than to hear your voice. As  would Appa.

CAN’T I JUST GET AI TO DO IT?

Of cause you can! But…

While you're prompting AI, here's what's happening for the business owners who invested in their brand voice and personal brand websites…

+ Sarah's pre-order sales doubled compared to her last launch

+ Charlie's conversion rate hit 72%, enquiries to paying clients

+ Bryony sold one of her biggest product bundles yet

+ Iona went from 0 to 7 enquiries within a couple of weeks

AI is a great tool. But it works off what you put in. If you’re relying on it to be the expert, you’re not going to recognise the person in the words it reflects back at you.

It's not there to listen, relate, or ask the questions that go deeper. It can't find the words you haven't said yet.

I’LL JUST KEEP DOING WHAT I’M DOING NOW

Nothing will change until you break the pattern

Checking your phone when you’re on holiday, wondering how you can do more when you’re already maxxed out, trying to figure out why everything you write makes you cringe.

Looking back in 6 months, thinking… I wish I’d done this sooner.

OK… LET’S TALK MONEY

Perfectly Brewed Brand Voice Blend™

Total package worth £6,300

£4,500

Your investment

Pay 50/50, pay in 3, & pay in 6 available

Pour me a cup 
Bryony

Honestly, I love all this so much. It feels so much more me.

Iona

She really listened and asked interesting questions I would never of thought of.

Rebecca

She delved so deeply into my business and thoughts that she somehow unearthed my ideal client - I didn’t even know they existed

Ready to ditch distraction for direction?

You've outgrown the words that don't reflect who you are. It's time for your brand voice and content to reflect the amazing business you've built. Don’t you think?

Yes! Let's do this

Something on your mind?

If you can’t see the answer that has you in ponderment, drop me a message on Insta or fill in the form.

  • I get that this is a big figure, but you’re not paying for just words.

    To put into perspective…

    Anthropic is building a copy team, recently advertising a copy lead role for $350k

    Waitrose was looking for a Head of Brand writing for £85k

    You’re investing in an expert who’s worked with some of the UK’s biggest retailers and an award-winning head of content.

    You’re getting a brand writer, someone who loves buyer psychology, an SEO and content strategist, creative partner, and fellow business owner. All of this for the price of one expert.

    It may be that it isn’t the package for you at this stage of your business. The Word Larder might be just what you need if you’re starting out and you want to build your verbal identity from the get-go.

    You charge your worth, as do I.

  • Absolutely!

    For business owners starting out, The Word Larder System will help you nail your brand voice foundations, from messaging to how to turn your testimonials into trust magnets.

    And, The One-Page Website is perfect if you want a digital home for your offering with a modest budget.

    If you already have your brand voice and website content nailed, but you’re ready to hand over some content writing to-dos (product descriptions, newsletters, blog posts), fill in this form, and I’m sure I’ll be able to help.

  • Brand voice, tone of voice, verbal identity, writing principles (whatever you want to call it, hehe) is made up of your personality, values, messaging, and your way with words, what inspires you, how you connect with the people who want to spend their hard-earned cash with you. It’s how you stand out, the things that makes your different compared to others in your industry.

    If AI content is giving you the ick or you’re looking to others for inspiration, it might be time to give YOUR brand voice a little TLC.

  • It’s easy to think that AI has your back in this whacky world of ours. And having so much on our plate as a business owner, the temptation is real.

    BUT…. content writing only works if you have something impactful to say, and if you’re using AI to take ownership of your thoughts, blending into the background is going to become a real possibility.

    Content writing is so much more than mashing a caption together or popping a quick blog on your website. It’s the practice of connection. A demonstration of critical thinking. That YOU are an expert, a thought leader, and should be listened to.

    So, you can use AI… if you want to blend in.

  • No m’dear, the tea is on me. This is just a quick 15-minute chat where you can fire some questions at me, and we can see whether it’s brand voice, content writing, or your content strategy that’s giving you a wee headache.

    If it’s none of the above, I have some lovely business owner contacts who might be able to help.

  • I will never guarantee financial results, because there are so many variables. However… if your offering is strong and you’re consistent, results do happen.

    Charlie had 22 inquiries for carpentry work after we revamped his website copy, and 16 of them became paying clients.

    Sarah doubled her pre-order sales for her artwork since launching her website, where she could showcase her incredible artwork, and people could sign up for her newsletter for product updates.

    Eva had a brief from Google and is now working on packaging for Gemini.

  • You get three experts for the price of one.

    Each of my packages blends together my brand voice experience, content writing secrets from working with some of the UK’s household names in home and fashion, and head of content strategies so we cover everything from SEO to nurture content to make your words work harder than the ice-cream van lovie on a scorcher of a summer’s day.

  • That’s absolutely fine!

    I price the elements separately, so if you just want brand voice work that’s a-ok. Then if you decide you want to continue with website work I’ll just make it up to the full package price so you don’t lose out on pennies!

    I will also happily write website without the brand voice element if you’ve already done recent brand voice and messaging work for your personal brand.

  • Not necessarily

    If you do have a website designer

    All of the content I write for you will be tagged so that your designer knows how to make sure it works as it should in relation to their awesome design skills.

    If you don’t have a webiste designer

    No worries at all, I layout your copy in an easy to mimic layout for whatever website host you use and I also take you through best practices to make sure you get the most out of your words.

    If you’d like to work with a website designer but aren’t sure where to start, I have a few people I can put you in touch with.

I have a question...