BRAND VOICE GUIDELINES & WEBSITE WRITING FOR VISIONARY PERSONAL BRANDS

The Perfectly Brewed™ Blend

Infusing brand voice development, custom website writing, and content strategy for personal brands ready to sound like the business owners they’ve become without selling themselves short.

I’d love to hear your voice...
Let's work together

Things people say before it twigs that it’s their brand foundations that need unearthing

"I know what I want to say, but I can't seem to say it."

"I sound like everyone else in my industry."

"I'm overexplaining what I do on calls, and enquiries still fall flat”

"Ugh, I hate writing content. I can't face it."

"I feel invisible, and the work I'm doing isn't going anywhere."

"I'll just use Claude or ChatGPT to do it instead"

Brand voice is the the hand that reaches out and says, ‘Hey, I get you’

DO I NEED BRAND VOICE GUIDELINES?

Is this what you need right now?

This is for you if…

→ You’re an established service provider who’s outgrown the website you wrote years ago

→ Your clients LOVE your brand, but you’re struggling to articulate that to new people

→ You’re relying on referrals and want your website and content to sell your offer, even if you’re not in the room

→ You’re ready to invest in a system that supports you for years, not something that falls at the feet of the latest trend

→ You’re balancing beautiful visuals with words that don’t live up to the aesthetic.

This isn't for you if…

→ You see brand writing as a nice-to-have that you’ll eventually get around to

→ You’re not in a position to invest in your brand this year- absolutely no dramas; we’re all working with different budgets.

If you still want to work on brand voice on your own The Word Larder System™

Create your Word Larder

What’s actually happening

Most people feel it’s the easy option to keep tweaking, trying new prompts, and hoping one day something will stick. But what they really need is someone to view the full brand story. And that’s pretty hard to do for your own business. It can be vulnerable and hard to see the woods through the trees when they’re so deep inside their own business.

From our first conversation, my clients walk away having met their dream client for the first time, connecting with their brand for the first time in years.

  • Since launching the new content, I've had 22 enquiries from the website, and 16 have become paying customers for bespoke projects

    — Charlie, Hunt Carpentry & Joinery

  • In October my website had over £1k sales, and my preorder sales were double the amoutn of last year.

    — Sarah, The Dog & The Ducks Designs

  • It feels. somuch more like me, it made me want to buy it all!

    — Bryony, Clay & Burn

  • Hols is my go-to brand voice gal... it becomes even stronger than the client's initial brand voice — because it's actually living and breathing in their website copy

    — Zoe, Zo Connected

  • She delved so deeply inot my business that she unearthed my ideal client — a person I didn't even know exisited (I've called her Claudia)

    — Rebecca, The Peak Edit

  • Do your clients usually get this emotional reading this?!

    — Eva, Anders Design Studio

The Perfectly Brewed™

Brand Voice Blend

BRAND VOICE + MESSAGING

What’s included?

Brand Voice Guidelines

My Just Custard method pinpoints your key messages, tone of voice, and testimonial trust magnets. This is what grounds you and makes brand writing so much easier.

  • Brand statement 

  • Taglines

  • Mission statement

  • Messaging

  • Client goals

  • Your goals 

  • Service + Product + Method Naming

  • Signature theme + Motifs 

  • Your Word Larder

    • Sentence starters

    • CTAs

    • Greetings, Sign-offs, & Terms of Endearment

Content Repurposing Guide

Everything you need beyond us working together. Content ideas will never run dry. Make the most of one piece of content. Rinse every testimonial for its worth. 

Sip & Strategy

We’ll have a 90-minute strategy call and questionnaire, plus your own Digital Content Cupboard (a private Google Drive to keep everything together)

Unlimited Feedback

Not a single word will leave The Custard Content Cottage until you are 1000% happy. So I offer unlimited feedback during the project timeline.

Welcome gift

It’s a big step to invest in your voice. So, there’ll be a little something to help you get settled into The Content Cottage from a couple of my fave small-business owners.

PROJECT TIMELINE | ONE TO TWO WEEKS

YOUR INVESTMENT

£999

Pay in three, six, or ten installments available

Pour me a cup 
With the narrative you’ve laid out, even I want to buy from me!

— Rebecca, The Peak Edit

The Perfectly Brewed™

Signature Brand Voice Blend

BRAND VOICE + MESSAGING + CUSTOM WEBSITE WRITING

What’s included?

Everything in the Perfectly Brewed Package, plus…

Custom Website Copy

Words that balance beauty and strategy to turn browsers into buyers. In a visual layout and Google Doc to hand over to your web designer or to make life easier if you DIY your site.

→ Homepage

→ About Page

Services Page / Offer Page

→ Mini Pages (Contact, Blog, FAQ)

Extra pages can be added.

→ Meta descriptions and title tags

SEO Keyword Strategy

I’ll create a keyword strategy and habits that you can blend into your brand voice and content strategy. I’ll also show you how to get yourself set up on Ubersuggest. 

Google Business Profile Optimisation

We’ll optimise your Google Business Profile to reflect your SEO strategy and show that you’re a business to be trusted before they’ve even landed on your website.

PROJECT TIMELINE | FOUR TO SIX WEEKS

YOUR INVESTMENT

£2,099

Pay in three, six, or ten installments available

Let's brew this 
I'm really loving what I'm reading. So different compared to other sites I've seen, and also I'm reading it thinking as a client that 'maybe doing an online bespoke call would work' which I'm loving!

— Iona, Iona Buxton Jewellery

WHAT HAPPENS IF YOU SAY…

‘Dayum, pour me a cup of that!’?

Unearth your voice

STEP ONE

You talk, I’ll type. All you have to do is ramble. Nothing has to be perfect; it’s like a little brand voice therapy session. Come as you are.

Stress-free Strategy

STEP TWO

I transform your lovely ramblings into strategy and brand voice guidelines you can reach for when inspiration goes for a wander. You’ll have a chance to review and tweak before I get writing.

Get writing

STEP THREE

You sit back & relax while I squirrel off to my writing nook and craft your brand voice and strategy into words that’ll turn browsers into buyers.

Revirew

STE FOUR

I’ll present your first draft of copy with accompanying videos. You’ll then have the opportunity to tweak and change anything.

Refine

STEP FIVE

I’ll go through and make all of your amends. We’ll collaborate through comments so we can make sure you’re 1000% happy before sign-off.

Cosy copy delivery

STEP SIX

That’s it!* I’ll hand everything over with links and instructions, so you have EV-ERY-THANG you need.

*Well, not quite. Don't worry I won't abandon you!I’ll still be about for your month of support. 
Super easy to go through and just sent over to the client with hardly any tweaks. Just genuinely felt like I opened the file and exhaled! Huge weight off my shoulders.

— Zoe, Copywriting Studio Founder

CAN’T I JUST GET AI TO WRITE MY WEBSITE?

While you're prompting AI, here's what's happening for the business owners who invested in their brand voice and personal brand websites…

→ Sarah's pre-order sales doubled compared to her last launch

→ Charlie's conversion rate hit 72%, enquiries to paying clients

→ Bryony sold one of her biggest product bundles yet

→ Iona went from 0 to 7 enquiries within a couple of weeks

→ Rebecca is on page 1 for local search and the top link in the AI summary for her search terms

AI is ok.... But it works off what you put in. If you’re relying on it to be the expert, you’re not going to recognise the person in the words it reflects back at you.

It's not there to listen, relate, or ask the questions that go deeper. It can't find the words you haven't said yet.

Of cause you can! But…

I’LL JUST KEEP DOING WHAT I’M DOING NOW

Nothing will change until you break the pattern

Checking your phone when you’re on holiday, wondering how you can do more when you’re already maxxed out, trying to figure out why everything you write makes you cringe.

Looking back in 6 months, thinking… I wish I’d done this sooner.

MEET HOLS, THE BRAND VOICE GAL & PERSONAL BRAND WEBSITE WRITING PAL

Head of Content to head over heels for inspirational business owners

I’ve been the Copy & Features Editor for NEXT Home and an award-winning (but burnt-out) Head of Content. But there’s no one I love to work with more than a business owner who has something to say.

The best part of my job is getting to hear their stories, how they transform their client’s everyday lives with what they do, and crafting the words to articulate that into an unmistakable verbal identity.

Getting to share the secrets of working with big old businesses and hustling up household names with you. Living the dream.

Tell me more 
Working from my little cottage,  for personal brand owners around the world.

You've outgrown the words that don't reflect who you are. It's time for your brand voice and content to reflect the amazing business you've built. Don’t you think?

Ready to ditch distraction for direction?

Yes! I'm ready

Something on your mind?

If you can’t see the answer that has you in ponderment, drop me a message on Insta or fill in the form.

  • Absolutely!

    For business owners starting out, The Word Larder System will help you nail your brand voice foundations, from messaging to how to turn your testimonials into trust magnets.

    And, The One-Page Website is perfect if you want a digital home for your offering with a modest budget.

    If you already have your brand voice and website content nailed, but you’re ready to hand over some content writing to-dos (product descriptions, newsletters, blog posts), fill in this form, and I’m sure I’ll be able to help.

  • Brand voice, tone of voice, verbal identity, writing principles (whatever you want to call it, hehe) is made up of your personality, values, messaging, and your way with words, what inspires you, how you connect with the people who want to spend their hard-earned cash with you. It’s how you stand out, the things that makes your different compared to others in your industry.

    If AI content is giving you the ick or you’re looking to others for inspiration, it might be time to give YOUR brand voice a little TLC.

  • It’s easy to think that AI has your back in this whacky world of ours. And having so much on our plate as a business owner, the temptation is real.

    BUT…. content writing only works if you have something impactful to say, and if you’re using AI to take ownership of your thoughts, blending into the background is going to become a real possibility.

    Content writing is so much more than mashing a caption together or popping a quick blog on your website. It’s the practice of connection. A demonstration of critical thinking. That YOU are an expert, a thought leader, and should be listened to.

    So, you can use AI… if you want to blend in.

  • No m’dear, the tea is on me. This is just a quick 15-minute chat where you can fire some questions at me, and we can see whether it’s brand voice, content writing, or your content strategy that’s giving you a wee headache.

    If it’s none of the above, I have some lovely business owner contacts who might be able to help.

  • I will never guarantee financial results, because there are so many variables. However… if your offering is strong and you’re consistent, results do happen.

    Charlie had 22 inquiries for carpentry work after we revamped his website copy, and 16 of them became paying clients.

    Sarah doubled her pre-order sales for her artwork since launching her website, where she could showcase her incredible artwork, and people could sign up for her newsletter for product updates.

    Eva had a brief from Google and is now working on packaging for Gemini.

  • You get three experts for the price of one.

    Each of my packages blends together my brand voice experience, content writing secrets from working with some of the UK’s household names in home and fashion, and head of content strategies so we cover everything from SEO to nurture content to make your words work harder than the ice-cream van lovie on a scorcher of a summer’s day.

  • That’s absolutely fine!

    I price the elements separately, so if you just want brand voice work that’s a-ok. Then if you decide you want to continue with website work I’ll just make it up to the full package price so you don’t lose out on pennies!

    I will also happily write website without the brand voice element if you’ve already done recent brand voice and messaging work for your personal brand.

  • Not necessarily

    If you do have a website designer

    All of the content I write for you will be tagged so that your designer knows how to make sure it works as it should in relation to their awesome design skills.

    If you don’t have a webiste designer

    No worries at all, I layout your copy in an easy to mimic layout for whatever website host you use and I also take you through best practices to make sure you get the most out of your words.

    If you’d like to work with a website designer but aren’t sure where to start, I have a few people I can put you in touch with.

I have a question...