Brand voice and content writing services for small business owners
The Word Larder System™
Writing habits for small business owners who want to make content writing for their brand so much easier.
So… when it comes to writing for your business, you’re trying to figure out what to say, where to start…
Annnd you want to sound professional without coming across as dull, but worry that being too personable means people won’t take you seriously.
All while trying to figure out how to stand out when everyone you talk to seems to be following the same prompts and templates…
Take it from the ex Copy & Features Editor for NEXT, and award-winning head of content.
Content writing is hard.
And I won’t tell you otherwise (I should know; I’ve been doing it for nearly a decade). But that doesn’t mean I can’t help you make it simpler, clearer, and dare I say… more fun?
And that starts with understanding your foundations.
This is my tried-and-tested system that keeps your verbal identity consistent, your voice memorable, and makes writing content to get those paying clients simpler.
The Word Larder System™
This isn’t just a list of adjectives…
The Word Larder System™ is a delightful blend of two years working with epic small business owners* and eight years of being an award-winning Head of Content and brand writer for the likes of NEXT and other UK household names (think the UK’s number one kitchen supplier).
This system blends creativity, buyer psychology, and content organisation and strategy to ensure that
✓ You feel less defeated by content
✓ You stand out from AI-produced content
✓ You understand how to connect with ready-to-buy clients
✓ You enjoy writing content (who’d have thought!)
A sneakiest of peeks inside for you, my love
What’s inside The Word Larder System?™
✓ A notion board that you can use whenever you need inspiration or you feel you’re losing consistency.
✓ Google Doc template for you to use to fill and start building your very own Word Larder
✓ The exact prompts, templates, and questions I use in my Brand Voice Blends™ packages:
Market research questions
Themes to keep your verbal moodbard consistent
Greetings and sign-offs
Terms of endearment
Testimonials and how to use them
Messaging threads to weave into your content
Nearly a decade of experience for £7, unlimited access and updates free of charge.
Important:
Due to the digital nature of this product, it is non-refundable. Check your spam in case I end up in there x
*those epic small business owners I was talking about…
Brand voice lovelies who have used their words to create content confidence, and turn browsers into paying clients
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Eva | Anders Design Studio
BRAND VOICE + WEBSITE CONTENT
“In just an hour, you figured out who I am, what my business is like, and how I should show up in the world.”
Eva came not quite knowing what she needed and left with a voice, a direction, and a website copy that matched her personality and premium portfolio. She’s recently been hired by Google to design packaging for Gemini. Eek! What a brief.
“I'm slightly panicking on how I'm going to support this amazing copy with visuals.”
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Charlie | Hunt Carpentry & Joinery
BRAND VOICE + WEBSITE CONTENT
“So far I’ve had 22 inquiries and 16 of them have become clients!”
Word of mouth is powerful, but Charlie needed somewhere to send potential clients where they could flick through his work to see if he was the carpenter they needed. His trade accounts were a little lacklustre and didn’t demonstrate his creativity or personality. So, we fixed that…
“Compared to my Check-a-Trade account, my website has a much higher success rate of people getting in touch and becoming paying customers.”
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Rebecca | The Peak Edit
BRAND VOICE + WEBSITE CONTENT
“You’ve managed to pull out some absolute gems from my ramblings!”
Before we saw months of overwhelm, loads of content that never left her Google Drive. She had built something real but couldn't articulate it. The AI prompts weren't helping.
We worked together and brewed a brand voice she recognised as her own, and the confidence to use it. Now she’s fully booked and thriving.“I feel clear on my brand’s direction now, and I know that no one else in my industry has the same theme.”
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Bryony | Clay & Burn
BRAND VOICE + WEBSITE CONTENT + PRODUCT DESCRIPTIONS
“Really understood my brand and vibe. My website feels so much more me.”
Bryony’s candles and home fragrances are made for a moment of luxury, romancing the tiniest moments we get to ourselves. But she couldn’t get that across without sounding ‘cringe’ (her words lol), so we got in touch with our inner Jane Austen and proceeded to write with haste.
“I couldn’t wait to read it, so I had a sneak peek. You’ve made me want to buy it all.”
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Sarah | The Dog & The Ducks Designs
WEBSITE CONTENT
“Working with Hols is like having an incredibly knowledgeable friend, who supports you and knows just what you should do.”
Sarah launched with copy that matched her talent. The words did the work. The numbers followed. She also said she felt "relieved" she hadn't gone live with something mediocre, which tells you everything about what the right words are worth.
“In October, my website had over £1k of sales in one month. My pre-order sales were double the amount of last year!”
