Brand voice and content writing services for small business owners

Never have to answer, “Did AI write that?” ever again

So, you want to sound professional without coming across dull, but worrying that being too personable means people won’t take you seriously.

All while trying to figure out how to stand out when everyone you talk to seems to be following the same prompts and templates…

This is my tried and tested system that keeps your verbal identity consistent, your voice memorable, and your desire to write content to get those paying clients

The Word Larder System

This isn’t just a list of adjectives…

The Word Larder System is crafted from two years of working as a small business owner and eight years of being an award-winning Head of Content and brand writer for the likes of NEXT and other UK household names.

This system blends creativity, buyer psychology, and content organisation and strategy to ensure that

✓ You feel less defeated by content

✓ You stand out from AI-produced content

✓ You understand how to connect with ready-to-buy clients

✓ You enjoy writing content (who’d have thought!)

A sneakiest of peeks inside

What’s in The Word Larder System?

✓ A notion board that you can use whenever you need inspiration, or you feel you’re losing consistency.

✓ Google Doc template for you to use to fill and start building your Word Larder

✓ Loom videos explaining each section and what to do.

✓ The exact prompts, templates, and questions I use in my Brand Voice Blends packages:

  • Market research questions

  • Themes to keep your verbal moodbard consistent

  • Greetings and sign-offs

  • Terms of endearment

  • Testimonials and how to use them

  • Messaging threads to weave into your content

All for just £11, unlimited access and updates FOC

I want to craft my word larder

Brand voice lovelies who have used their words to create content confidence, and turn browsers into paying clients

  • Eva | Anders Design Studio

    BRAND VOICE + WEBSITE CONTENT

    “In just an hour, you figured out who I am, what my business is like, and how I should show up in the world.”

    Eva came not quite knowing what she needed and left with a voice, a direction, and a website copy that matched her personality and premium portfolio. She’s recently been hired by Google to design packaging for Gemini. Eek! What a brief.

    “I'm slightly panicking on how I'm going to support this amazing copy with visuals.”

  • Charlie | Hunt Carpentry & Joinery

    BRAND VOICE + WEBSITE CONTENT

    “So far I’ve had 22 inquiries and 16 of them have become clients!”

    Word of mouth is powerful, but Charlie needed somewhere to send potential clients where they could flick through his work to see if he was the carpenter they needed. His trade accounts were a little lacklustre and didn’t demonstrate his creativity or personality. So, we fixed that…

    “Compared to my Check-a-Trade account, my website has a much higher success rate of people getting in touch and becoming paying customers.”

  • Rebecca | The Peak Edit

    BRAND VOICE + WEBSITE CONTENT

    “You’ve managed to pull out some absolute gems from my ramblings!”

    Before we saw months of overwhelm, loads of content that never left her Google Drive. She had built something real but couldn't articulate it. The AI prompts weren't helping.

    We worked together and brewed a brand voice she recognised as her own, and the confidence to use it. Now she’s fully booked and thriving.

    “I feel clear on my brand’s direction now, and I know that no one else in my industry has the same theme.”

  • Bryony | Clay & Burn

    BRAND VOICE + WEBSITE CONTENT + PRODUCT DESCRIPTIONS

    “Really understood my brand and vibe. My website feels so much more me.”

    Bryony’s candles and home fragrances are made for a moment of luxury, romancing the tiniest moments we get to ourselves. But she couldn’t get that across without sounding ‘cringe’ (her words lol), so we got in touch with our inner Jane Austen and proceeded to write with haste.

    “I couldn’t wait to read it, so I had a sneak peek. You’ve made me want to buy it all.”

  • Sarah | The Dog & The Ducks Designs

    WEBSITE CONTENT

    “Working with Hols is like having an incredibly knowledgeable friend, who supports you and knows just what you should do.”

    Sarah launched with copy that matched her talent. The words did the work. The numbers followed. She also said she felt "relieved" she hadn't gone live with something mediocre, which tells you everything about what the right words are worth.

    “In October, my website had over £1k of sales in one month. My pre-order sales were double the amount of last year!”