Copywriter, Content Strategist, and Messaging Mentor for service providers who are over the pushy practices and want to make their words walk the walk.

About Hols

If you're here, maybe you’re feeling a little stuck in the mud.

Perhaps you're talking about what you do, but not arriving at the why.

Or maybe your website content hasn’t been touched since you launched, and now… it just doesn’t reflect who you are since you started your business hike.

I love nothing more than a walk beside you as we guide your content by gently asking the right questions, revealing the paths you didn’t realise were there, and shaping it all into words that feel belong to you.

I do that through personal copywriting, content strategy, and a brew (or two).

Not polished perfectionism. Not hacks or hustle. Just words that work.

The Just Custard Approach

I believe in the deliciousness of a slow-burn. The thoughtful handwritten note. The quiet confidence of a clear message.

I don’t believe in marketing that makes people feel icky or berated.

I’ll never throw jargon at you or try to make you sound like someone you’re not.

What I will do is help you connect the dots between your words and your heart-poured offering so the right people feel it too.

And we can start as soon as today

Explore Just Custard Copy Services

Custard Kinda Folk

Wing-it Wanders

Outdoor-loving, sustainable folk for countryside explorers who craft clothing that lasts.

Booktroverts

Independent authors and book subscription services who want to share their stories with the world.

Home Enchanters

Interior designers and clutter tamers who help their clients realise their living dream.

Animal Confidantes

Pet services, animal nutritionists who want the best for our furry, scaly or feathered friends.

Can you keep a secret?

I never wanted to be a copywriter…

I saw myself as a storyteller and had been writing tales in my scrapbook since I was a kid. Little did I know that this love of stories would make me the award-winning (gulp) content writer I am today.

I don’t know about you, but I sometimes feel like I was born in the wrong era. I don’t mind telling you that this fast-paced tech world unnerves me a little.

Marketing trends change at breakneck speed, AI is taking over, and honestly… It’s exhausting.

Slow hikes in the Lake District, a perfectly brewed cuppa, and cosy evenings with a book bring me back to a calmer time.

So, I’ve decided to embrace the nostalgia and nurture my approach to copywriting, content, and messaging. It is all about people.

A Walk Through My Copywriting Travels

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My copy career started with wax and wicks ~ writing packaging copy for Ella Rose Candles.
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Then came my first big role at NEXT, writing everything from product descriptions to features and packaging copy.
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A year later, I was promoted to Copy & Features Editor for menswear and homeware.
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That’s where I fell for writing for homeware brands like Joules, Barbour, MADE and Laura Ashley.
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Next chapter? Gaming, characters, content strategy, and eventually, Head of Content and Best in Class Marketing Award.
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Awards came, but so did late nights, 3 a.m. brain buzz, and a creeping case of burnout…
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After 7 years, I left the 9–5, hired a coach, and backed my solopreneur dream.
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Just Custard Copy was stirred. And now, I brew content for thoughtful service providers who invested in the long game ~ just like me.