BRAND VOICE & WEBSITE WRITER FOR SERVICE PROVIDERS WHO ARE DONE BLENDING IN
The brand you’ve built deserves to be heard
This is the home of beautiful words written for beautiful brands.
Believe me when I say you don’t hate writing… you’ve just forgotten where to start.Have you ever felt like…
→ Everyone else seems to know what to say and how to say it in just the right way.
→ You get results and clients LOVE you, so why does writing about it feel so hard?
→ Your content isn’t bad, but you can’t put your finger on why it’s not bringing in new enquiries.
→ No matter how many ways you rewrite your website, it still doesn’t sound like you.
You're not alone, it's a noisy world out there. C'mon in, it's much quieter in the Custard Content Cottage.SO, WHAT’S HAPPENING HERE?
Pesky thoughts are speaking louder than impactful words. Use your voice to break free from being the best-kept secret in your industry.
MEET HOLS, BRAND VOICE BREWER & WEBSITE WRITER
The gal behind the words
Ex-corporate climber, recovering people pleaser, and the business pal that helps get the words out of your head and in front of your dream clients (without giving you the ick).
Where others focus on surface-level fixes, I get into the nitty-gritty of your foundations. Your why. What makes you undeniably you, and how freaking amazing you and the business you’ve built are.
We ditch distraction for direction. Balance beauty and strategy. And make your words work a damn sight harder than they’re doing right now.
Your words will get you results if you allow them to breathe.
My paw-fessional assistant, Appa, is never too far away.Since launching the new content, I've had 22 webiste enquiries and 16 of them have become paying clients!KIND WORDS
KIND WORDS
HUNT CARPENTRY & JOINERY, BESPOKE CARPENTER
WHAT HAPPENS WHEN YOU INVEST IN YOUR BRAND VOICE & WEBSITE
I’m not one to deal in vibes*
72% conversion rate of enquiries to paying clients just from updating website content
Charlie, Bespoke Carpenter & Joiner
£1,000+ in passive sales from a spontaneous email written in 5 mins during the school run
Sarah, Artist & Illustrator
0→7 website enquiries for bespoke jewellery commissions after launching her new content.
Iona, Bespoke Jeweller & Gemologist
*OK, I very much deal in good vibes, but considering I’m a word bird, I’m digging these numbers.You know your brand is a-maz-ing
You’re here because you know words are what will make the difference between a mediocre and a consistent sales month. And your voice as a brand owner doesn’t need to be controversial to be heard.
But your voice has become buried under the nonsense of this noisy ol' world. “Hols is my go-to brand voice gal, she absorbs a brief and runs with it — so much so that it becomes stronger than the client's initial brand voice."
Zoe, Copywriting Studio Owner
"I have a true extension of my business with Hols... I'll definitely never be looking anywhere else."
Tara, High-Achiever Leadership Coach
"Since launching the content, I've had 22 enquiries from the website, and 16 have become paying customers."
Charlie, Bespoke Carpenter & Joiner
THE JUST CUSTARD COPY METHOD
We keep it simple around here
A bit like brewing the perfect cuppa, it’s a practice of time, patience, and process to get the blend not too hot, not too cold, but just right.
ExtractOver a come-as-you-are conversation, we’ll unearth all the flavours that make you unique and the reasons clients won’t be able to get enough of you.
BlendI go away and infuse all those signature flavours into a voice that’s so distinct it’ll be impossible to mimic, making writing second nature.
ShareNo longer keep your voice to yourself. You’ll have a system that nurtures loyal followers and connects with future ones, even if you’re not at your desk.
I'm actually a little relieved that I procrastinated all this timeand not launched an average webpage because now I had Hols on hand. I was blown away!KIND WORDS
KIND WORDS
THE DOG & THE DUCKS DESIGNS, ARTIST & ILLUSTRATOR
BRAND VOICE DEVELOPMENT & WEBSITE WRITING SERVICES
Custard Content Services
Ten years of brand writing for the UK’s household names. Two years writing for small business owners. Three brand voice workshops hosted.
Infused into services just for you.
Brand Voice & Website Writing
Brand Voice Blends
Every nook and cranny of your verbal identity handled. Use your words to do more than sell your offer. A brand voice AI can’t copy, a website that shows up when you’re taking downtime. Let’s make brand writing so much easier.
Brand Voice & Copyediting
Guide & Refine
You’ve wanted to write your website forever. Constantly tweaking and changing. But just don’t have the budget for a full rewrite by a copywriter. This is for you.
DIY Brand Voice Development
The Word Larder System™
If you’re just starting out but want to build your brand voice foundations and messaging frameworks so you never run out of content-writing inspiration again. I crafted this just for you.
MATCH BEAUTIFUL WORDS TO BEAUTIFUL VISUALS
You’re one conversation away from words that are too distinct to copy and too experienced to underprice.
Something on your mind?
If you can’t see the answer that has you in ponderment, drop me a message on Insta or fill in the form.
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Absolutely!
If you already have your brand voice and website content nailed, but you’re ready to hand over some content writing to-dos, head over to The Content Cupboard. Take what you need.
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Brand voice, tone of voice, verbal identity, writing principles (whatever you want to call it, hehe) is made up of your personality, values, messaging, and your way with words, what inspires you, how you connect with the people who want to spend their hard-earned cash with you. It’s how you stand out, the things that makes your different compared to others in your industry.
If AI content is giving you the ick or you’re looking to others for inspiration, it might be time to give YOUR brand voice a little TLC.
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It’s easy to think that AI has your back in this whacky world of ours. And having so much on our plate as a business owner, the temptation is real.
BUT…. content writing only works if you have something impactful to say, and if you’re using AI to take ownership of your thoughts, blending into the background is going to become a real possibility.
Content writing is so much more than mashing a caption together or popping a quick blog on your website. It’s the practice of connection. A demonstration of critical thinking. That YOU are an expert, a thought leader, and should be listened to.
So, you can use AI… if you want to blend in. -
No m’dear, the tea is on me. This is just a quick 15-minute chat where you can fire some questions at me, and we can see whether it’s brand voice, content writing, or your content strategy that’s giving you a wee headache.
If it’s none of the above, I have some lovely business owner contacts who might be able to help.
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I will never guarantee financial results, because there are so many variables. However… if your offering is strong and you’re consistent, results do happen.
Charlie had 22 inquiries for carpentry work after we revamped his website copy, and 16 of them became paying clients.
Sarah doubled her pre-order sales for her artwork since launching her website, where she could showcase her incredible artwork, and people could sign up for her newsletter for product updates.
Eva had a brief from Google and is now working on packaging for Gemini. -
You get three experts for the price of one.
Each of my packages blends together my brand voice experience, content writing secrets from working with some of the UK’s household names in home and fashion, and head of content strategies so we cover everything from SEO to nurture content to make your words work harder than the ice-cream van lovie on a scorcher of a summer’s day.
Isn’t brand voice just… fluff?
Imma level with you, now that we’re best friends.
In all my experience of writing, verbal identity (or the lack of) is what makes or breaks a business.
I could’ve focused on just writing, but it’s so clear to me that verbal identity is something that business owners - especially with the rise of AI - need more than ever to be successful.
We’re all so ready to hear YOUR voice.