Eva, Brand Voice + Website Content
Turns out ‘professional’ doesn’t mean you have to drain personality…
Landed a Gemini packing brief for Google
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Premium personality copy matches her premium portfolio
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Feeling connected to her words
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Landed a Gemini packing brief for Google ✳︎ Premium personality copy matches her premium portfolio ✳︎ Feeling connected to her words ✳︎
Brief
To help Eva take a stand against bland, pack her personality into her premium portfolio, and create website copy that matches the work (and the awards) she’s garnered. Legendary brief. No notes.
Deliverables
Brand Voice Guide
Custom Website Copy
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Eva stopped by when
She was feeling lost. The content advice was overwhelming, and she didn’t feel like she recognised herself in her words. She wanted to connect with a higher-calibre of client and feel proud of the content she was sharing without losing her personality (which is fabulous btw).
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What we did
Getting straight into the nitty-gritty of what made Eva such a personality-packed force. She likes to colour outside the lines, encouraging her clients to explore every route. “That’ll do” isn’t in her vocab. We nailed her brand voice. So much so, she asked me to write her website too!
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What happened next...
Just two weeks after Eva started putting her brand voice work into practice and started updating her website content, she got an enquiry from Google to design Gemini Packaging (which she’s currently working on!) and a new marketing materials client.
Words at work
A sneak peek into our DMs
