Brand identity creation + website writing for personal brands
When procrastination paid off (literally)
Sarah is a nature-embracing, dog-loving artist and illustrator who was relying on referrals. She didn’t have a digital home she could send potential clients to see her work.
I was so excited when she reached out. Here’s what we got up to…
P.S. If you think copy is just ‘nice words’, Sarah’s work busts that myth lickety-split.
“Hols is so talented at tuning into writing for different businesses and getting it just right. She wrote as though it was exactly what I wanted to say, but I couldn't put my thoughts into writing any where near as clearly.”
Brief
Sarah was overwhelmed. The idea of starting a website from scratch? Nooo thanks.
But she knew she needed one.
Swapping procrastination for proactivity, we worked on her brand voice development to unveil what made Sarah so unique (which was rather a lot as it turns out!) and write a website that would get her found for potential interior design and print collabs as well as show clients all of her amazing work.
Deliverables
Brand Voice Guide
Custom Website Copy
Content Strategy
Results
Doubled pre-order sales compared to the previous launch
Became confident with responsive content, one spontaneous email made 3 commissions.
Had £1k of sales from the website within one month of launching her new content.
Felt like she had an extension of her business (it’s lonely being a small business owner!)
Over a brew, we mapped out everything Sarah does and what her competitors don’t do.
Listening to her stories of how she’s inspired by nature. Embracing the freedom of being a parent who homeschools and has her own business.
She painted the picture of her sitting in her attic, in her dressing gown, her dogs on either side, while she gets lost in a client’s commission.
B-e-a-utiful.
We figured out what makes Sarah different to other artist and illustrators in her area and style of artwork
Researched who her dream clients are and what they’re after when looking to buy art
Created her very own Word Larder System™ that she could reach for whenever she was feeling stuck in the content mud.
Infused brand voice guidelines and content strategy to respond to trends and events without losing her brand voice.
Ready to ditch distraction for direction?
Once you’ve laid the foundations, writing content - regardless of whether it’s for your website, socials, newsletters, etc, - becomes so much simpler for you to write and for your dream client to connect with.
Soo… want to grab a virtual cuppa and talk about how we brew a brand voice your business deserves?