Iona ~ Iona Buxton Jewellery
Iona already had the goods.
Years of rare industry experience, most jewellers don’t even know they’re missing. Iona isn’t just a jeweller, she’s a gemologist!
A calm, transparent, friendly tone that makes one of the most intimidating purchases of someone’s life feel surprisingly easy.
And dreamy clients who trusted her to design the piece ~ the proposal ring, the heirloom remodel, the one-off keepsake.
What she didn’t have?
Words that matched her work.
A website that felt as timeless as her jewellery.
Content that made someone land on the page and think, “oh, I’ve found her! This jeweller gets me”
She wrote her site herself, and for the most part?
It worked. It always astounds me how incredible a job my clients do of setting themselves up. It’s no easy feat.
But like so many small business owners, she hit the point where good enough wasn’t… good enough anymore.
Because if your clients are spending £5K+ on a custom piece… your website can’t just say “bespoke.”
It needs to feel bespoke.
“This is so not my area of expertise. I was nervous. But Hols asked questions I’d never have thought of and made me feel supported the whole way through.”
We rebuilt the full site, from brand voice to blog structure.
No jargon. No industry ego.
Just clear, compelling copy that sounded like her on a very, veeery good day.
Iona didn’t need bells and whistles.
She needed confidence in what she was saying and a message that could hold its own next to sapphire-studded engagement rings.
“Gobsmacked… The website copy read so well, it actually made me want to buy from me. I’ve read it over and over again!”
We kept it honest.
We kept it elegant.
We gave her the copy, the brand tone, the content prompts; everything she needed to run her business like someone who knows exactly what she brings to the table (and isn’t scared to say it).
And the best part?
“I got way more than I expected. You’ve given me so much to think about and work on. I’m excited, not overwhelmed. 10/10.”
Explore Iona’s beautiful pieces over at Iona Buxton Jewellery, so, so, so unique.
