1:1 mentorship for bewildered online business owners who are flippin’ fed up with content hack hullabaloo and want to make their words work.
The Contentfidante Mentorship
Just Custard Copywriting’s
You already know you need content to sell your heart-poured product, but you don’t know how to make your words connect with your dream client.
Right now, you’re missing the fizz in your biz because…
~ You’re relying on the marketing content gurus. Sure, they help you create MORE content, but you have yet to see the growth or sales you want despite all the viral hooks you’ve tried…
~ You’re resentful towards writing content (although you used to love it!). It’s another chore on your never-ending to-do list and feels like it takes more time than your 9 to 5 (without the payoff)
~ You’re not sure where to start, so spend the only 20 minutes you have free (from kids, work, or the dog) doom scrolling ideas rather than cracking on with content that is true to you and your values
~ You’re looking at likes and followers as your mark for success rather than paying attention to who’s dropping you a cheeky DM or email.
~ You’ve excitedly told people about your biz, and they’ve run off with your idea, or given you a dismissive shrug, so your trust battery is as flat as a pancake now you’re struggling to move on.
What if I could help you fall in love with your content again while making more sales?
I understand that…
Being a ‘big boss babe’ gives you the ick, what you actually want is to treat the people you love with the earnings from the making and selling the product you love
You want every piece of content you share to feel like it belongs to you rather than a random template
You want to see the pay-off of your content in sales notifications and DMs from your dream buyer. See ya later, random bots and ‘influencers’ who just want freebies
You want your content to go from a bore to something you adore, and the temptation to try the next ‘viral hook’ to disappear because quite frankly my dear, we just don’t give a damn!
Want a little sneak peek at what it’s like to work with me?
Imagine having an expert lifestyle copywriter and ex-head of content, who’ll share her secrets from years writing for big-name lifestyle brands in your back pocket…
The Contentfidante Way
After just one hour working together, I’ll give you the tools to…
Speak to your dream buyer with crystal clear messaging that makes them think ‘is she in my brain?’, and you’ll NEVER run out of content ideas to speak to her.
Use my copywriting techniques beyond working together. We’ll create a healthy relationship with your writing, where nurture content = sustainable sales.
Get more DMs, more sign ups, more check-out moments than when you started as you become a brand that your dream buyer trusts to deliver
Onto the good stuff! How are we going to do this?
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I know you don’t have time to dilly dally ~ time is money and all that jazz.
So before our 1:1 session, I’ll send you a cuppa consultation questionnaire where you can let me know where you’re at, your current biz goals, and what you want to achieve from your content, so that we can make the most of our time together.
The more detail the better my lovely!
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Forget the pleasantries, we’re biz besties
Let’s book you in for a hearty 1-hour 1:1 session (although I do tend to run over a little!)
I’m not one for hard and fast rules; these are your sessions, so you use them in any way you like, my lovely.
We could…
~ Hustle up content ideas for the following month
~ Guide a content plan for a launch
~ Optimise a piece of content with live edits and feedback
~ Strategise your content for a new launch
By the end of the call, you’ll be buzzing to get your content written, scheduled, and making sales.
Plus, I’ll send over our call notes, and a recording of our 1:1 along with action points for you to do before our next session
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I’m going to get you through the one thousand things on your to-do list my lovely.
Accountability
In the morning when I’m making a brew, I’ll be stopping by on Whatsapp to make sure you’re a-ok with what we’ve agreed to work on and remove any pesky blockers stopping you from moving forward. I’ll check back in on by the end of our week to see whether you achieved your content goals.
Q&A
You can reach out to me whenever you want to the week after your call with any questions you have about what we’ve discussed. I’m here to support you.
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Let’s keep all your bits and bobs in one place so it’s easy to dive in and out when you’re working on your content.
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My mission is to make sure that you feel supported and that your content is working for you, so I’ll stop by in a month or so to make sure you’re content has gone from chaos to calm.
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You’ll get instant access to my library of free resources, I’ll add them all to your Private Google Drive so they’re all in the same home. Cute!
Your Investment
Become a Contentfidante today for
£400
Are you ready to take control of your content, make sales, and enjoy writing?
Don’t just take my word for it…
If we haven’t met yet…
Hey! I’m Hols, it’s lovely to have you here, and it’s so exciting that you’re investing in your business, which is how I KNOW you’re going to go far.
I just wanted to let you know that I had the be-your-own-boss dream too, scribbling ideas at the kitchen table Sunday night before the having to clock in Monday morning. But like they warned, it’s no walk down a country lane, my friend.
But with my experience writing for big-names and being a head of content leading a team of social media, campaign, email, and writing legends ~ I think it’s only fair that I share my secrets with you.
FAQ
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Of course, you can!
Rome wasn’t built in a day and all that jazz, sometimes you need more support or perhaps you feel more comfortable with your social media and now you want to focus on your email marketing. However, everything I help you with is in a way that you can apply to the future, no quick wins or dead-end advice from me, my lovely.
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I’m not just selling confidence here. By the end of our time together I’d hope to see at least one of the following…
~ More sales, DMs, or sign-ups than when you first started
~ You’re content will be something you adore to write, and every post, email, or sales page will speak directly to the people who need your offering
~ You’ll have someone in your corner, helping you create good habits to make your marketing work for you
~ Insight into proven copy techniques and content strategies that you’ll be able to use well beyond our working together
But with this said, it works both ways, selecting this package isn’t a magic solution to sales. It takes work on both sides. You in? 🌱
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~ If you are ready to make your content work for you and not be something you just ‘do’ because you feel like you have to
~ If you are fully over marketing ‘hacks’ and the noise of social media, and want to nurture your dream buyer with content that softly converts into sales
~ If you need someone to hold you accountable, and make sure you write the product descriptions, post the reel that you’ve had in your drafts FORVER, and SHARE your offering with your dream buyer
~ If you want to have someone in your corner who gets what it’s like to run a business, who will keep your ideas safe, and support you without any judgment
Then this is the mentorship for you, my lovely 🫶🏻
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Hands up here, I am no social media expert, guru, whatever you want to call me. So I’m not going to promise that you’re going to be inundated with followers and go viral within one week of working with me. I’m not going to sell you a lie.
What I am is a messaging mentor and content strategist with over ten years experience working for the likes of NEXT and with that MADE.com, Joules, and Barbour (to mention a few). I don’t believe that making a quick buck makes for a sustainable, successful business, and I also don’t think social media should be your one hope of making sales, because that’s simply not the case.
What I do know is that you need to nail your messaging and have content refined to your people to make consistent sales (and enjoy what you do).
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Not at all!
This is all about marketing, I’m not a business or a sales coach, so I can’t promise you consistent 10k months.
Copywriting and content strategy fall into marketing, and the line between sales and marketing is becoming very blurred in my opinion. My job is to make sure that
~ you are speaking to the right person who is ready to buy from you, which is why we can work on your ‘dream buyer’ rather than your ‘ideal client’ if that is a barrier for you
~ you are creating an experience with your content that makes your offering feel like a must-have, rather than a nice-to-have
~ you have a content strategy that doesn’t wear you out with having to ‘post daily’ as your only guide