Award-winning copywriter based in Leicestershire

Words that feel like home

Website copywriting, blog writing, and messaging mentorship for service providers.

Come on through and grab a brew

Welcome to
Just Custard Copy

Don’t worry about wiping your feet, there is a constant trail of muddy paw prints in here...

Grab a seat, my lovely. You’ve got ideas, passion, and something genuinely special to share.
But when it comes to saying it, things get a little tangled.

Maybe you feel like you’re waffling. Maybe you sound too much like everyone else. Or maybe there are so many paths you can take, you’re struggling to see the woods through the trees.

That’s where I come in. If today is the day you want to get back on the content path. I’d love to take ‘write website content’ off your list

Hi, I’m Hols

A website content writer, blog copywriter, and messaging mentor for thoughtful service providers.

I untangle your message, shape your story so that it truly sounds like you with content that connects, nurtures, and grows your business gently, but purposefully.

Whether you’re starting fresh, reworking your website, wanting to nurture your reputation, or just tired of second-guessing every sentence, you don’t have to figure it all out alone.

You can bring the joy back into your words (without having to type a single letter).

This Might Sound Familiar…

  • ✎

    “I just sound so generic and way too wordy.”

    My Clients → “Even I want to buy from me now!”

  • ✎

    “I know what I do is valuable, I just don’t know how to say it.”

    My Clients →  “I finally sound like myself ~ but clearer and with more direction.”

  • ✎

     “Writing content feels like such a chore, I’m overthinking everything.”

    My Clients →  “I feel excited about writing again.”

  • ✎

     “I feel salesy, or like I’m invisible.”


    My Clients →  “Now I have direction and confidence.”

Imagine having with an expert lifestyle copywriter and ex-head of content, who’ll share her secrets from years writing for big-name lifestyle brands in your back pocket…

Work With Me

Messaging Mentorship

For when you’re stuck in the content mud. We dig into your voice, values, and direction to pave a path for content that feels natural.

Website Copy

Homepage, About, Services written with warmth, strategy, and a clear sense of who you are. Words that sound like a conversation, not a sales pitch.

Blog Content

 For when you want to show up consistently (without forcing it). Thoughtful, story-rich blogs that gently build trust over time.

A cuppa with someone who gets you. Crafting content that clicks together. Unearthing a brand voice that feels rooted and real. Having a personal cheerleader who’ll help you find your words and celebrate your wins (even the little ones you forget)

There’s no pressure to perform here.

No hacks. No hype.
Just nurtured growth planted with intention and care.

Working Together Is Like…

Love Letters

  • "I've woken up so relieved and excited knowing I have a brand name and such cool motifs! You make yourself quite indispensable!"

    Tara ~ Founder of TYS Coaching @tys_coaching

  • "You managed to hear my thoughts, desires, feelings, and goals and transform them into content that totally mirrors me - I cannot wait to get my website live because it adds something to my business that I’ve wanted since starting my business."

    Charlie ~ Owner of Hunt. Carpentry & Joinery @hunt.carpentry

  • "I've just had a quick read through your notes and honestly... WOW! I can't quite believe how brilliantly you've captured everything! What you've created is spot on, and it's given me the confidence to proceed with my ideas ~ as now I feel I have a sense of direct. Thank you so much!

    Rebecca ~ Founder of The Peak Edit @thepeakedit

If you're ready to stop second-guessing your words, bring clarity to your content, and work with someone who treats your business like it were her own

Let’s start with a chat. I’ll pop the kettle on.